Unlock the future with today’s data.
We were approached by well respected data solution experts, Sacha Rook and James Herbert (formerly of Foundry4/TPX Impact), to help them create and launch their next venture.
Understanding the importance of brand and brand strategy, from the offset, the two founders were keen to ensure their new journey got off to a perfect start.
We were excited to get under the skin of what their business should stand for and how we could carve out their niche.
Brand strategy.
A brand without direction will always flounder and so it’s important to find the brands North Star.
Our first port of call was to immerse ourselves into the founder’s (and their future leadership team’s) world and unearth the hidden gems that these unique and experienced individuals bring to the table.
Creating a ‘brand purpose’ out of these sessions allowed us to align everyone’s thinking and ensure that the next phase in the brand development would have a clear direction.
Brand name.
We turn data into your most powerful advantage.
With a full grasp of the business objectives we set about creating a name for the brand and its visual ID.
The name PIVOTL was chosen as it placed the brand at the heart of critical business decisions through their range of services, including data strategy, data analytics, and data engineering.
Visual identity.
Once the name had been chosen we got to work on bringing the brand to life. A brand is clearly more than just a logo and so ensuring that the brand essence was expressed through striking graphic design and a clear tone of voice was of upmost importance.
Here are the 3 initial proposals for how the brand could look based on the strategic work we had completed up front.
The chosen route.
This was the route that was chosen.
We demonstrated that it had complete flexibility across all touch points. Showing how the iconography stacked up against other world wide brands helped the client understand the scalability and impact that this route had.
We created the full ID toolkit to date (including the design of the website) and have been appointed as their branding and marketing partner for the future.
