There’s no point generating great ideas, and creating stunning visuals, if the correct audience never get to see them. We work with exceptional media partners to ensure that every piece of content we produce reaches the right audience, and just as importantly, resonates with them too.
By understanding consumer tribes we tailor all of our creative content to ensure that our client’s return on investment is at the heart of each campaign. We don’t believe in creating wall paper, we are an ideas centric agency that thrive on delivering results.
9 Day Recruitment Activation
RED January is a national movement that encourages people to get active throughout the month of January to help support their mental wellbeing.
We were tasked with boosting registrations of new recruits ahead of the 2021 campaign.
Identifying 5 key consumer tribes enabled us to use the budget efficiently and recruit a further 7,670 REDers.
In our 9 days of digital activation (Dec 26th – Jan 3rd) we acquired almost a fifth of the overall registered participants for 2021.
12 Month Campaign
Symprove is a water-based food supplement that delivers live and active bacteria to the gut that helps nourish and boost the gut microbiome.
We were briefed to increase brand awareness and sales for this product. We developed a two phase ‘test and learn’ digital advertising approach spanning 12 months.
Symprove‘s brand awareness was extremely low and our first task was to introduce the consumer to the brand, and its product, and then switch those introductions into conversions.