Barbarians take on the World… 15!
Following on from the success of our previous work for Barbarians we were pleased to be asked to create the key art and advertising for their next challenge, the World 15.
Below are the two initial concepts that were proposed. Being mindful that up to 90% of all advertising for this event would be digital we needed to ensure that it worked across the board on all platforms and formats.
The Chosen Option
Opting for the contrasting black & white photography and a flash of the neon green the client wanted to hero Joe Marler as the figure head for the campaign… a fan favourite with a unique personality!
We produced a multitude of digital adverts for the campaign across social channels, Premiership Club websites, RFU email newsletters as well as producing posters and promotional leaflets that were distributed to stadiums across the country.
Joe Marler was the figure head for most of the campaign but we also promoted the world class coaches Eddie Jones and Steve Hansen, who would respectively lead the Barbarians and World 15.
